Encore Seating
Encore provides innovative seating and table solutions for today’s ever-changing environments—from corporate offices and educational institutions to hospitality spaces, healthcare facilities, and beyond.
My work with Encore included creative direction and design across a wide range of brand touchpoints, including branding, stationery, brochures, advertising, promotional marketing, website design, and web development.
Social Media Video + Animation
Created animated social media content for Encore using image and typography animation to showcase product collections in a playful and engaging way. The motion adds energy and personality while maintaining a polished, professional brand aesthetic.
E-Blast Design + Template
Designed a flexible e-blast template for Encore and Arcadia to support ongoing product and marketing communications. The modular layout provides a consistent visual framework while allowing imagery, messaging, and calls to action to adapt easily across different campaigns and product categories.
Brand Identity + Logo Design
Partnered with Encore’s marketing and brand teams to develop the company’s visual identity from the ground up. Through research, concept development, extensive logo exploration, color studies, and brand direction, we created an identity that has represented Encore for years and remains at the heart of the brand today.
Stationary + Brand Application
Extended Encore’s visual identity across a cohesive stationery system, including letterhead, business cards, envelopes, and supporting materials. The clean, understated design reinforces the brand through consistent typography, color, and graphic elements while maintaining a professional presence across everyday communications.
Product Literature + Specification Sheets
Created Encore’s product specification sheets from concept through final production, including art direction, layout, product photography, image retouching, design and production, paper selection, print coordination, and press checks. The resulting system provided a consistent way to showcase each collection while giving customers and dealers the detailed product information they needed.
